Juan David Arango
E-commerce & Digital Marketing Executive
Bogotá, CO.About
Highly accomplished E-commerce and Digital Marketing Executive with over 15 years of progressive experience, renowned for driving significant growth and conversion across diverse online platforms. As a CEO and Founder, I have generated over $4.6 billion COP in cumulative sales and dispatched over 65,000 orders by strategically leveraging marketplaces, proprietary stores, and dropshipping models. Expert in implementing AI-driven automation, advanced SEO/SEM, and data-backed digital campaigns to optimize user experience and deliver measurable business outcomes.
Work
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Summary
Founded and led Seller360Grados, an e-learning and consulting platform focused on optimizing online sales for entrepreneurs and businesses.
Highlights
Developed and implemented personalized e-commerce, dropshipping, and digital marketing strategies, including SEO/SEM and targeted campaigns on Facebook Ads and Google Ads.
Built comprehensive digital ecosystems for businesses, integrating marketplaces like Shopify and WordPress to maximize sales channels.
Executed high-performing digital campaigns with a cost-per-result of $9,171 COP, generating over 1.6 million impressions and a 2.13% CTR, optimized with conversion funnels and VSL landing pages.
Implemented AI-driven automations and WhatsApp flows, significantly improving conversion rates for cash-on-delivery e-commerce stores.
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Summary
Provided expert digital marketing consulting, empowering businesses to establish and optimize digital sales ecosystems.
Highlights
Implemented advanced SEO/SEM strategies and managed high-impact campaigns on Facebook Ads and Google Ads to enhance online visibility.
Optimized digital campaigns using advanced analytics, driving improved performance and ROI.
Advised clients on developing high-converting online stores using Shopify and WordPress platforms.
Developed persuasive digital content strategies that significantly increased conversion rates for clients.
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Summary
Led e 7 company sas, an e-commerce and product distribution company, managing multiple sales channels and achieving significant market positioning.
Highlights
Oversaw over $4.6 billion COP in cumulative sales across Shopify, Mercado Libre, Falabella, Elenas, and proprietary e-commerce platforms.
Dispatched over 65,000 orders across Colombia and Latin America through dropshipping, fulfillment, and omnichannel logistics strategies.
Positioned the company as the second largest supplier on Elenas Colombia, achieving over $1.58 billion COP in sales and fulfilling 21,200 orders for 18,100 active entrepreneurs.
Generated over $1.42 billion COP in sales and processed over 40,000 orders on Mercado Libre since 2023 through high-volume products and targeted advertising campaigns.
Achieved $231 million COP in sales and dispatched 3,991 units on Falabella within one year, boosting brand visibility and conversion.
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Summary
Created compelling visual content for advertising campaigns and e-commerce platforms, enhancing brand engagement and conversion.
Highlights
Produced high-quality product photography, video edits, and engaging graphic assets for social media and e-commerce platforms.
Conceptualized and designed creative assets that significantly boosted user engagement and conversion rates.
Languages
Spanish
Skills
E-commerce Platforms
Shopify, WooCommerce, WordPress, Webflow, Mercado Libre, Falabella, Elenas.
Digital Marketing
SEO, SEM, Google Ads, Meta Ads, TikTok Ads, Conversion Funnels, Landing Pages VSL, Dropshipping, Fulfillment, Omnichannel Logistics.
Artificial Intelligence & Automation
AI Automation, AI Applied to E-commerce, Chatbot Development, WhatsApp Flows.
Graphic Design & Multimedia
Graphic Design Tools, Product Photography, Video Editing, 2D Animation.
Business Strategy
Strategic Thinking, Project Leadership, Complex Problem Solving, Adaptation to New Technologies.
Communication
Effective Communication.
Interests
Digital Transformation
Business Digital Transformation, E-commerce Innovation, Process Automation with AI, New Technologies for Online Store Scaling, AI Applied to Marketing, Growth Hacking & Funnel Optimization, Strategic SEO Positioning, Headless Commerce & Modern Web Architecture, Digital Education & Entrepreneur Mentorship, Purpose-Driven Brand Creation, Monetization through Content & Digital Platforms.
User Experience
Conversion-Centric UX/UI Design, User Experience Improvement.